What Rich people Know ( series) by Brian Sher

What Rich people Know ( series) by Brian Sher This Article: 6 keys for more effective marketing Marketing is dead, long live new marketing. Medical Scientists all over the world are in a frantic race every year to develop new more powerful of antibiotic to beat the latest mutated bacterial infections creeping into populations. Due to our overuse of this once a miracle of medicine , bacteria are with ever increasing speed becoming resistant – through genetic mutation , to the most powerful antibiotics doctors have in their medical arsenal . There is a real fear creeping into medicine that soon antibiotics will no longer be effective to stave off these ‘super bugs’ (already in existence in most hospitals) and we once again will see people dying from simple bacterial infections taking us back 100 years in medical thinking. So what has this to do with Marketing. Everything . This powerful analogy allows us as marketers to compare this to what is going on in modern business. Marketing practice have been over used and abused -much like antibiotics- that consumers much like the bacteria in our analogy -are becoming increasingly resistant and less responsive to ordinary and unskilled marketing efforts. Somewhat like the race medical scientist find themselves in so as marketers are we in a race to keep keep one step ahead of consumers and produce marketing campaigns and marketing programs that are cost effective and work. Unfortunately for many including most sme’s with small budgets and limited marketing experience and up to date knowledge and skill, this race is all but lost. The internet has made this...