Twelve things successful people do

Twelve things successful people do by: GEOFFREY JAMES THERE’S been a lot of talk over the past few years about the difference “between makers and takers.” While I don’t agree with the standard political definition of the two groups, I do think that there’s some validity to the basic idea. Here’s how I see the difference: Confidence – Makers know they’ll succeed and don’t care whether others believe in them or not. Takers draw upon others for their motivation and constantly worry what others will think. Commitment – Makers find the resources within themselves to run the race and turn roadblocks into speed bumps. Takers look to their institutions and their families to protect them from the risks of failure. Sacrifice – Makers choose to do things that they’d rather avoid if they’re necessary to achieve a goal. Takers have a multitude of excuses why they sat on their duffs when something needed doing. Selectivity – Makers constantly assess what they see and experience, focusing on what’s useful and filtering out what’s useless. Takers immerse themselves in the mindless distraction of broadcast media. Awareness – Makers focus upon their own behaviour and how it impacts the behaviour of others. Takers waste endless hours speculating about what other people are doing and why they’re doing it. Courage – Makers have the courage to make changes in the world around them, even when everything seems okay. Takers crave the security of knowing that things won’t change and do everything they can to keep the status quo. Mastery – Makers work on essential skills and techniques until they’ve completely mastered them. Takers...

Why Businesses Fail ( series) by Brian Sher

This Article: ‘Why Should I Buy From You?.     Are you the next Facebook , Google. Amazon, Linkedin, IKEA.?   Owning your own successful business is the holy grail of every budding business owner or entrepreneur.   Why then is it that so few businesses achieve this sort of success or any form of success and in fact most businesses statistically fail sooner or later?   Contrary to popular belief and reasons espoused for business failure such as under capitalistion, or poor management, is not why businesses fail in the most part. It’s not because they have poor systems or poor staff either – some of the many reasons given why businesses fail. It’s far simpler than that, yet almost over-looked in the vast majority of cases.   Massive success or failure in business comes down to one critical factor…   And that is failure to answer one simple question…”WHY SHOULD I BUY FROM YOU?”.   – if your business fails in this one single area, nothing else you do over time will lift you to the lofty heights you aspire to be or stop you from ultimately failing.   Misunderstanding this very idea is why 99.9% of businesses fail or under perform .   Having a good product is not enough. Having a great product is not enough. It has to be unique or perceived to be highly unique and the only product to solve your customers problem built into your marketing message.   And this is where the 99.9 of businesses fail. They might have a good product, or even a great product but if it’s...

Marketing In an Overcrowded Industry

  If you’ve been involved in any kind of Marketing, Advertising or Sales in the past 3-5 years, you’ll notice that your job of getting prospects, leads, and customers is getting harder and harder. You’ve probably noticed the ads you’ve run in the newspapers don’t seem to make your phone ring anymore. Magazine ads that used to make your phone ring off the hook, still work, but need to be driven to an effective website that captures leads, or it’s tough to break even on the cost.   Those expensive ads in the phone book just seem to cost more, and you rarely get the results you were looking for. The same effect of diminishing returns is happening with television and radio advertising as well.   The major shift in marketing to online advertising on the Internet is already well underway. Gone are the days where organisations had majority of the information and consumers depended on them to be educated within the sales process.   Due to the continuous development of the internet, information age and social media consumers now days have more information at their finger tips and therefore are able to make a more educated and informed decision within the marketing process.   According to Siimon Reynolds, co founder of the Photon Group, a start-up marketing company which he built into a $500-million dollar organisation, later becoming the 15th largest marketing-services company in the world, whilst there are certain aspects within marketing process that have changed over the years the core fundamentals remain the same.   “Consumers still need to consume. This will never change. What is different today is now they have greater choice of where and...

What Rich people Know ( series) by Brian Sher

What Rich people Know ( series) by Brian Sher This Article: 6 keys for more effective marketing Marketing is dead, long live new marketing. Medical Scientists all over the world are in a frantic race every year to develop new more powerful of antibiotic to beat the latest mutated bacterial infections creeping into populations. Due to our overuse of this once a miracle of medicine , bacteria are with ever increasing speed becoming resistant – through genetic mutation , to the most powerful antibiotics doctors have in their medical arsenal . There is a real fear creeping into medicine that soon antibiotics will no longer be effective to stave off these ‘super bugs’ (already in existence in most hospitals) and we once again will see people dying from simple bacterial infections taking us back 100 years in medical thinking. So what has this to do with Marketing. Everything . This powerful analogy allows us as marketers to compare this to what is going on in modern business. Marketing practice have been over used and abused -much like antibiotics- that consumers much like the bacteria in our analogy -are becoming increasingly resistant and less responsive to ordinary and unskilled marketing efforts. Somewhat like the race medical scientist find themselves in so as marketers are we in a race to keep keep one step ahead of consumers and produce marketing campaigns and marketing programs that are cost effective and work. Unfortunately for many including most sme’s with small budgets and limited marketing experience and up to date knowledge and skill, this race is all but lost. The internet has made this...